Our Purpose

Purpose statement

To provide for our families and communities with ‘Make it Easy’ supply of our products to the construction market.

What Matters

Our Values

1.  Make it better

We’re not satisfied with standing still. Instead we’re committed to sharpening our craft and consistently bringing innovation one step at a time. To keep our flywheel spinning faster and faster.

2. One Direction, One Team

We encourage each member of our team to bring their best ideas and participate openly in robust discussion. But at the same time, we know we can only succeed if we are aligned in our direction and priorities.

3. Passion for Customers

Our company can only succeed if we help our customers succeed. This means building and nurturing long-term relationships. And using every opportunity to add value by going ‘above and beyond’ in our customers’ interests.

4. Can-do Attitude

We pride ourselves on being easy to work with. We listen carefully then respond, following our instincts and professional integrity. This includes helping each other even if they are in different parts of the business and the task is something outside our usual responsibility.

5. Sense of Urgency

To us, this means getting stuff done over prevaricating or avoiding. It doesn’t matter if it’s something easy and routine, or a complex problem-solving task that may involve a difficult conversation. Our business can only move forward if we turn words into action and make things happen.

Our History

Founder’s story & purpose

The HG Group story originates with Joe Hart In 1960, and it’s come a long way since then. The following timeline plots the growth of what is now HG Group:


Hart Brothers begin contracting with a Caterpillar D2


C-Dax sprayers started in the back of a hay shed by Joe’s father.


Having grown to a national business, C-Dax is sold.


Joe Hart founds Hiremax in Masterton.


Attach2 is started to develop the excavator and machinery attachments opportunity.


HG Group Limited is established as parent company to support and incorporate the other business units.


A new dedicated manufacturing plant for Attach2 is opened.


Attach2 opens an office in India to support manufacturing.


Attach2 enters the Australian market having acquired a competitors’ IP and opened a factory in Brisbane.


New Equip2 facility opens in Waingawa, Carterton including offices, workshop and warehouse.


New satellite office is set up for Attach2 in Sydney. Hiremax is sold.


New Attach2 complex opens in Brisbane, including offices, warehouse and factory.

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